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Chesterfield Web Design StraightCurves

We recently undertook a Chesterfield web design project for StraightCurves. Helping them improve their branding and online presence, through a rebrand and new website launch.

StraightCurves was set up in 2013 by Karen a fully qualified designer and secondary school teacher.

StraightCurves offer a range of adult and child classes, ranging from crochet, knitting, drawing to paper crafts.

In 2014 StraightCurves outgrew their existing premises in the Market Hall and moved to their very own building in the heart of Chesterfield.

We worked extensively with Karen from StraightCurves simplifying the architecture of their website allowing potential customers to quickly search by age, class type or date. We also created a custom WordPress booking system on their site allowing their customers to search and book craft classes easier.

The website that we built for them is fully responsive allowing them to also target people on mobile phones and tablets. Karen has noticed a significant increase in turnover since the launch of the new website.

The Website Design Brief

Look at the current branding for StraightCurves, checking that it is in line with the ethos of the company. Refreshing their branding on their new website, making it fun and creative.

Design and develop a custom WordPress booking system that is intuitive and easy to use, allowing their customers to book classes easily.

Ensuring the security of the website and the booking portal.

Maintaining and improving their online visibility through the build quality of the website and on-page optimization (SEO).

Working with the client to ensure they can update all the class information on the website themselves when the need should arrive.