Highland 2000 is a luxury knitwear manufacturer who proudly sources and creates their products from British wool. They believe that in the days of large corporate business, that there’s a place and need for smaller business to offer customers personal service.
As a brand with a strong grasp of their ethos and values, our challenge was to create a website which fully represented their brand. A modern, responsive website which not only expressed their values in a visually attractive way – but also a dynamic design which targetted their ideal consumer.
Highland 2000 had a registered domain but didn’t have a website. As a company which frequently does exhibitions and sells products abroad, it was important that they had an online presence where their prospective buyers and stockists could view their products online.
– Conduct a photoshoot for quality images for the website.
– Create a catalogue-style website which emphasised their products and brand identity.
– Optimise and make the website responsive.
Creative Asset conducted a photo shoot on behalf of Highland 2000, in order to ensure that the website would have quality images that would appeal to the high-end, sophisticated fashion market. Our catalogue-website strategy was putting the user into the heart of our website creation, therefore it was imperative that the site was easy to navigate. We used design to seamlessly combine good user experience and an interactive online catalogue.