Polar Air, Nottingham
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Polar Air building services is a Nottingham-based company that works nationwide to provide a wide range of building services including mechanical and electrical contracting, including air conditioning services. For nearly 3 decades, the team at Polar Air have built a great reputation for reliable commercial building services and having got in touch with ourselves at Creative Asset, are looking to showcase this with their new business website.
The previous website design was basic with a generic template design that looked dated and lacked any real branding or personality. After conducting discussions with Polar Air, it was clear the poor user experience and lack of enquiries was definitely an area for improvement.
The revamped website incorporates bespoke features on every page that are unique to Polar Air’s website and work seamlessly as an updated branding for the company. Slick animations and uniquely designed tiles, buttons, navigation menu, and more, has transformed this business website and brought it back up to scratch to compete with other local and national air conditioning company websites.
As with all our websites, we used WordPress to design and develop the bespoke website and integrated various tracking tools such as Google Analytics to track and understand user behaviour on the website. Strategically placed forms, email and phone buttons, have helped increase the number of inbound enquiries and allowed Polar Air to gain more value from their other web marketing efforts including SEO and PPC.