The sibling of Northern Tea Merchants, the trade site comes under the umbrella of the brand but is directed exclusively at other businesses. Northern Tea Merchants personally source and taste all of their products, travelling regular to plantations around the world. Although established in 1959 by Managing Director David Pogson, the history of Northern Tea Merchants goes back to 1926 and three generations of the Pogson family.
So, why the need for a new website?
Northern Tea Merchants had two aspects to their business – for retail and for wholesale. We believed that separating the two services would help them reach their direct target audience easier and more directly. This allowed them to direct the whole site for that one target audience without diluting their services.
The Brief & Objectives
– Web Design
– Graphic Design
– Links seamlessly with its sibling sites.
– Targetted specifically at the trade industry.
– User experience centred design.