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advantages & disadvantages of marketing in a niche industry

Advantages Of Niche Marketing

What is Niche Marketing? Niche Marketing is only relevant when a business is in a ‘niche’ industry that is specialised...
using google trends

Using Google Trends: Tips & Features

What is Google Trends?  Google Trends gives data on search queries - for eCommerce businesses, Trends provides visual data on...
a most analysis stands for mission, objectives, strategy, and tactics

What is a MOST Analysis? And How To Perform One

A business is often founded upon a specific vision and a business plan as its basis, but it's easy to...
choosing the right colour for your web and graphic design

Colour Psychology in Web & Graphic Design

The effects of colour in marketing can be HUGE.  It's probably the most significant tool in a marketer and designer's...
a web user entering bank card details to pay for a product online

What is CRO? Conversion Rate Optimisation For Websites

Conversion rate optimisation (CRO) is the process of optimising your site to extend the likelihood that visitors will convert from...
team discussing the importance of their brand's core values and brainstorming ideas

How to define your brand values and why it’s crucial to your business success

Without values, you have no brand. Our core brand values are to be the base - the foundations - of...
attractive words for advertising

15 Powerful Marketing Words To Use Online

Online platforms are some of the hardest, most competitive places to sell your business’s products and services. This competition makes...
this is what makes a good website

What Makes a Good Website?

What elements make up a good website? As the internet gets older every year, one thing is clear; the design...
Google headquarters

Using Google Posts: An AMAZING Marketing Tool

Google has released several local features in recent years; Google Posts is one of those features - but what is...
top digital marketing blogs

Top 12 Digital Marketing Blogs You Should Be Reading

Interest in Digital Marketing has rocketed in recent years. If you’re one of the thousands of people making the move...
marketing funnel

Funnel Marketing: How to use a Marketing Funnel

Struggling to implement a marketing strategy or create a solid plan to follow? If so, it's time to look at...
12 brand archetypes

12 Brand Archetypes & Personalities

We all want customers to know about our business. After all, brand exposure is a huge driver of business. But...