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cheap seo services and why they're a bad idea

Cheap SEO Services: Is it the right choice?

So you’ve searched “Cheap SEO Services”, and you’re thinking you’ll just get a good deal on SEO and the results...
Surfaces Across Google

Surfaces Across Google: Organic Shopping Listings for Free

You’d be forgiven for missing this one in all the chaos that is the Covid-19 pandemic. On May 5th 2020,...
Google glitch august 2020

Google Search Hurt By Major Glitch – August 2020

So last night Google Search saw massive ranking shifts right across the board, worldwide. It’s been confirmed by Google John...
online merchandising

Ecommerce Merchandising: Consider these 3 things

Merchandising is all about the presentation of products to best appeal to customers.  In eCommerce merchandising, we blend traditional retail...
advantages & disadvantages of marketing in a niche industry

Advantages Of Niche Marketing

What is Niche Marketing? Niche Marketing is only relevant when a business is in a ‘niche’ industry that is specialised...
website analytics

Web Analytics: A Selection Of Tools

A website is a crucial asset to any business, but why shoot in the dark when it comes to optimising...
using google trends

Using Google Trends: Tips & Features

What is Google Trends?  Google Trends gives data on search queries - for eCommerce businesses, Trends provides visual data on...
a most analysis stands for mission, objectives, strategy, and tactics

What is a MOST Analysis? And How To Perform One

A business is often founded upon a specific vision and a business plan as its basis, but it's easy to...
choosing the right colour for your web and graphic design

Colour Psychology in Web & Graphic Design

The effects of colour in marketing can be HUGE.  It's probably the most significant tool in a marketer and designer's...
2 leading cms systems, drupal and wordpress

Drupal Vs WordPress

We’ve found that there are 2 common content platforms that frequently get a mention when coders talk about building websites....
a web user entering bank card details to pay for a product online

What is CRO? Conversion Rate Optimisation For Websites

Conversion rate optimisation (CRO) is the process of optimising your site to extend the likelihood that visitors will convert from...
usiong the WordPress content system

What is a CMS?

CMS or Content Management System is software for building and managing digital content on. Commonly that content is in the...