AB Waste Disposal, Mansfield

AB Waste Disposal is a well-established skip hire and waste management company founded in Mansfield over 25 years ago. Year-on-year the business has continually grown and expanded to now include over 1500 skips and a fleet of 20 HGVs. AB Waste Disposal processes over 100,000 tonnes of waste each year. Recycling and reusing all waste is their commitment to sustainability. Never sending waste to landfill.

In 2023, Creative Asset were brought onboard to deliver a range of digital services including a website redesign, rebranding, and further development of AB Waste’s online strategy.

Beginning with the logo, which had largely been kept the same during its 25 years of incorporation, was starting to look dated. The goal of rebanding was to refresh the company’s brand without losing the identity they have built. Incorporating new digital design trends and understanding what the client didn’t like about their current branding, our team got to work.

The new branding is clean and minimal, and doesn’t stray too far away from their existing brand. However, it gives a completely modern impression.

Are you thinking of having a new website design? This could be the perfect time to rebrand your business!

The new website build was important for several reasons. AB Waste wanted features that would help them become more digital and better compete with what other skip and waste management companies were offering online.

The new website includes features such as an online chat (to discuss skip and waste options quickly with the customer should they need help), and a streamlined booking system that not only makes things easier for their customers, but also helps AB Waste to manage orders and list availability online quicker.

In addition to these services, we also provided video production.

Video is a powerful tool online for businesses. It helps to draw potential customers and showcase all the great work and benefits that come with using your company. For AB Waste, this meant showcasing their team, and creating a corporate video that showed the broad range of (often behind the scenes) work they do to support locals with waste management and their commitment to sustainability and environmental protection. The finished product sits proudly on the website homepage.