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Ecommerce Merchandising: Consider these 3 things
Merchandising is all about the presentation of products to best appeal to customers. In eCommerce merchandising, we blend traditional retail...
Advantages Of Niche Marketing
What is Niche Marketing? Niche Marketing is only relevant when a business is in a ‘niche’ industry that is specialised...
Using Google Trends: Tips & Features
What is Google Trends? Google Trends gives data on search queries - for eCommerce businesses, Trends provides visual data on...
What is a MOST Analysis? And How To Perform One
A business is often founded upon a specific vision and a business plan as its basis, but it's easy to...
Colour Psychology in Web & Graphic Design
The effects of colour in marketing can be HUGE. It's probably the most significant tool in a marketer and designer's...
What is CRO? Conversion Rate Optimisation For Websites
Conversion rate optimisation (CRO) is the process of optimising your site to extend the likelihood that visitors will convert from...
How to define your brand values and why it’s crucial to your business success
Without values, you have no brand. Our core brand values are to be the base - the foundations - of...
