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Surfaces Across Google

Surfaces Across Google: Organic Shopping Listings for Free

You’d be forgiven for missing this one in all the chaos that is the Covid-19 pandemic. On May 5th 2020,...
Google glitch august 2020

Google Search Hurt By Major Glitch – August 2020

So last night Google Search saw massive ranking shifts right across the board, worldwide. It’s been confirmed by Google John...
online merchandising

Ecommerce Merchandising: Consider these 3 things

Merchandising is all about the presentation of products to best appeal to customers.  In eCommerce merchandising, we blend traditional retail...
advantages & disadvantages of marketing in a niche industry

Advantages Of Niche Marketing

What is Niche Marketing? Niche Marketing is only relevant when a business is in a ‘niche’ industry that is specialised...
using google trends

Using Google Trends: Tips & Features

What is Google Trends?  Google Trends gives data on search queries - for eCommerce businesses, Trends provides visual data on...
a most analysis stands for mission, objectives, strategy, and tactics

What is a MOST Analysis? And How To Perform One

A business is often founded upon a specific vision and a business plan as its basis, but it's easy to...
212246969

Colour Psychology in Web & Graphic Design

The effects of colour in marketing can be HUGE.  It's probably the most significant tool in a marketer and designer's...
a web user entering bank card details to pay for a product online

What is CRO? Conversion Rate Optimisation For Websites

Conversion rate optimisation (CRO) is the process of optimising your site to extend the likelihood that visitors will convert from...
team discussing the importance of their brand's core values and brainstorming ideas

How to define your brand values and why it’s crucial to your business success

Without values, you have no brand. Our core brand values are to be the base - the foundations - of...